Only a strong brand will win you the battle for customers. Your brand must be a source of a promise and foundational piece in marketing communication. You might think you have a diamond one but it still needs to be polished. You can do that by using more communication channels, audiences and various languages. This will bring up a real challenge for you, especially when it comes to ensuring consistency of the brand message.

 

Join your already confirmed industry peers at our 3rd Annual Branding for Financial Institutions. You will reach new challenges and possibilities on how to approach your internal and external audience.

 

• Managing Director and Head of Global Branding, Credit-Suisse
• Head of Marketing and Communication, Barclays Wealth
• Head of Brand and Change Management, Unicredit Group
• Director, Group Brand Strategy, UBS AG
• Senior Vice President, eBanking, ABN Amro
• Reputation, Image & Community Involvement Director, BBVA Group

• Organizing successful brand management at Credit-Suisse
• Ensuring brand consistency across different countries
• Local versus international brand at Unicredit Group
• Effectiveness of multi-channel branding
• Building brand identity at BBVA Group
• Building successful relationships with the internal and external audience
• Importance of communicating the brand to the different segments

CEOs, MoBs, VPs, Heads, Director & Managers of Brand, Brand Communication, Brand Management, Brand Development, Brand Strategy, Marketing, Advertising, Corporate Communication, Corporate Identity, Corporate Reputation, Corporate Image...