A strong brand is invaluable as the battle for customers intensifies day by day. Your brand is the source of a promise to the customer. Once the brand is positioned in the market, it is important to spend time investing in building and sustaining its strength, through constant and effective promotion in various distribution channels. Furthermore, communicating your brand and measuring the relevance of its distribution is an inevitable task for every financial institution.

Attend our 4th Brand Excellence for Financial Institutions to discuss current challenges with your industry peers and gain Financial Branding knowledge that is indispensable.

 

 

Bank of Moscow, Director of Advertising Department, Russia

Barclays, Senior Business Development Manager, UK

Garanti, Senior Vice President, International Business Development, Turkey

HSBC, Head of Planning and Strategy, Commercial Marketing, UK

ING Private Banking, Global Head of Marketing, Switzerland

Societe Generale, Global Head of Communications, France

 

 

Achieving global brand consistency

Establishing and developing the brand in new markets

Increasing the awareness of your brand internally and externally

The advantage of identifying relevant target market segments

Multiple brand distribution channels and measuring their effectiveness

Building brand awareness via sponsorship

Empowering market position through brand innovation

Building and managing Brand Equity

 

Bank & Insurance Companies:

CEOs, VPs, Heads, Director & Managers of Branding, Marketing, Advertising, Brand Management, Brand Development, Brand Strategy, Corporate Communication, Corporate Identity, Corporate Reputation, etc.