HR
     
 
 
Event summary:

 

In today's highly competitive world companies must consider their employees as their first market in order to gain competitive advantage. Organisations seeking to develop their employer brand are now aiming to enhance their profile both externally and internally.

 

Learn and Experience how to encourage your employees to ‘live the brand’ and remove obstacles that hinder delivery of the brand promise. Find out how to re-brand in a local or global market and how to keep your current customers loyal to your Brand.

 

Key speakers:

American Express Vice President Marketing

TNT Express Marketing Communications Director

Randstad Holding Director Group Marketing & Communications

Vodafone Head of People and Organisational Development Building

Unilever Global HR Brand Director

Logica Global Brand Manager

PPG Industries Former Global Brand Development Manager

Levi Strauss Former Vice President Branding

AkzoNobel Head of Corporate Internal Communications

Ericsson Director Employee Empowerment

Ernst & Young Recruiting & Employment Brand Leader

IMS Health Vice President Marketing EMEA

Key topics:

 

  • Delivering an innovative employer brand
  • Gaining coherence between HR, Marketing and Communication
  • Building your brand for the inside
  • Developing a global identity to grow your brand on a worldwide basis
  • Measuring the effectiveness of your internal branding strategy
  • Re-branding in local/cultural focused markets

Who should attend:

Heads, Directors, Managers for: Branding, Marketing, Communications, Internal Communications, Employee Communications, Corporate Communications, Corporate & Brand Identity, Human Resources, Employee Relations, Brand Development, Business Development, Public Relations, Integrated Marketing Communications, Training & Development, Employee Engagement, Image Management and Human Capital.

 

Request brochure:
 
Event info:

T: +34 934 524 276

F: +34 934 510 805

E: carla.arguelles@jacobfleming.com

 

Sponsorship info:

T: +34 934 524 276

F: +34 934 510 805

E: carla.arguelles@jacobfleming.com

 

 

Media Partner:

 

          

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