Young people today do not know borders. They network to share ideas and experience and find new ways to do so, using all the new channels that technology brings. Telecommunication companies hold all the tools to be their partners in this new era of communication and digital entertainment. Do they really use all their potential? What are the ways to improve and how to become a regular part of your young customers’ interactive world?
This conference will provide the best case studies on how to make young customers embrace your brand and stay with you and how to effectively communicate with them.
MTS, Group Director, Strategic Marketing
Avea, Director of Segment Management
Orange Group, Consumer Mobile Marketing Manager
Turkcell, Senior Brand Manager
Mobily, Youth Segment Manager
Telefónica O2, Czech Republic, Marketing Segment Director
Bebo, Head of Mobile
Mobilink, Vice President Marketing
Vodafone Group, Global Head of Content Standards
Omnitel, Head Of Strategic Communication
Telefónica Moviles, Market Segment Director
Zain, General Manager, Zain-Future University Network
Belgacom Skynet, Kid City Product Manager
- Examine the strategic importance of young customers profile
- Utilize the new era of social networking to your advantage
- Build a strong brand that will hold young customers for the future
- Establish a presence in the places of youth market’s interest
- Learn how to successfully launch your own youth brand
- Explore of ways of winning the customer without sacrificing ARPU
Companies:
Mobile operators, MVNOs, Communities, Content & Multimedia Companies
Departments:
Vice presidents, Heads, Directors and Senior Managers – youth segment, marketing, segmentation, residential, consumer, pricing, branding, marketing communication, prepaid, CRM, CEM, customer retention, customer loyalty, VAS, content
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