According to several media surveys, Location-Based Services are becoming compelling for consumers and service providers alike.  LBS holds the promise of new benefit, additional revenue, brand advantages and customer loyalty. However, many problems of technology, economics and policy exist.

What will it take for LBS-enabled mobile devices and services to become ubiquitous? What are the privacy concerns holding things back and what new business models does LBS enable? 

Jacob Fleming’s Location-Based Services Forum aims to bring together a group of industry professionals  to discuss such issues as location-based advertising, business scenarios, revenue creation, navigation and technology advancements. All parties will be equally represented for your maximum insight.

• T-Systems, Head of Product Management
• Telecom Italia, Senior Manager, Service Innovation
• Deutsche Telekom, Senior Project Field Manager
• Orange FT Group, Director, Start-Up Programme
• Telefonica O2, Manager Business Development - Telematics
• Berg Insight, Telecom Analyst
• Turkcell, Head of Mobile Advertising
  
  
  

 

• Learn from Berg Insight’s current analysis on market status and future evolution
• Identify partnerships in the LBS value chain based on the experience of Orange FT Group
• Discover with Swisscom how to fulfill user needs with LBS
• Examine business models, traffic data & traffic management with Telefonica O2
• Learn from Turkcell how to cope with challenges in location-based advertising

 

Companies: Mobile Operators, MVNOs, Service Providers, Advertising Agencies, Content Providers, Handset Manufacturers, Solution Providers