21 - 22 February 2012, Dubai, UAE

With competition heating up in Arab countries, brands have become an effective way for a company to distinguish itself from its competitors in terms of corporate image and product offerings. Understanding local culture and beliefs is imperative for success. Arab companies have to cater to culturally sensitive and complex markets of national residents and expatriates. The key question for those building Arab brands is how to think globally and act locally.

September 2012, Abu Dhabi, UAE

Managing people in the rapidly changing world.